Privacy Policy

Welcome to the websites of the brand Erlau, part of the RUD Ketten Rieger & Dietz GmbH & Co. KG. We are committed to the protection of your personal information and want you to feel at ease when you visit our internet pages. You will find everything you need to know about data protection in this data protection policy.

Website privacy policy as well as information of affected individuals in accordance with Article 13 and Article 14 of the EU Data Protection Regulation

General information

Information about the responsible body:

Company: RUD Ketten Rieger & Dietz GmbH & Co. KG

Legal representative: Dr. Hansjörg Rieger, Ph.D. Jörg S. Rieger, Johannes W. Rieger, Dr. Benjamin T. Rieger

Adress: Friedensinsel 1, 73432 Aalen

Contact details of the data protection officer:

Affected data:

Personal information is only collected if you share it with us voluntarily. No other personal information will be collected beyond that. Your personal information will only be processed beyond the scope permitted by the applicable laws on the basis of your explicit permission.

Purpose of the data processing : Contract performance.

Categories of recipients: Public offices, if the preferential legal provisions exist. External service providers or other contractors. Other external bodies, provided that the affected individual has given permission or the transfer is legitimate for a prevailing interest.

Transfers to third countries: Data processing companies outside the European Union may be also used in the context of the contract performance.

Duration of the data storage: The duration of the data storage is governed by the statutory safekeeping periods and normally amounts to ten years. 

1. Data you provide to us:

In general, you can use our internet site without directly providing any personal information. For some services, such as for example for our Erlau E-Shop, you will be asked to provide personal information, such as e.g. your name and your mailing address in order to enable us to deliver the respective service efficiently and in a user-friendly manner or to provide it at all (for instance, we require your address to ship your order). Detailed information about all services offered on our websites can be found in this data protection policy.

2. Data we obtain as a result of your use of our services:

Some data is collected automatically and for technical reasons as soon as you visit our website. This includes the log data of the web server. Every time you access a page of our offerings and every time you retrieve a file, access data about this process is stored in a log file on our server.

Every data set consists of:

  • the page from which the new page or file was requested
  • the name of the accessed file or page
  • the date and time of the request, the success of the request and the server utilisation at the time of the query
  • the transferred data volume
  • the IP address assigned to you by your provider
  • your log-in information and the corresponding web service, if you sign in with a user account
  • client detection (mobile, desktop, etc.)
  • user agent

The data is stored anonymously and used exclusively for statistical purposes.


With the Erlau E-Shop, Erlau makes it possible for you to order products online. We only collect data that is required to process and confirm the order. This includes the following data: Company or first name, last name, street address, postal code, city, country, e-mail address (to confirm the order). Fields marked with an asterisk * are required fields.

All credit card details are required for payments by credit card, i.e., the credit card number, expiration date, name of the card holder as well as the CVC code (three- or four-digit code on the back of the card). The name of the account holder, name of the bank, routing number and account number are required for payments by direct debit.

The purchaser’s personal information is encrypted automatically by means of the SSL (Secure Sockets Layer) protocol. SSL is the industry standard for the transfer of confidential data via the internet. The purchaser’s personal data is collected, processed and used exclusively for the purposes of processing the order as set out in the provisions of the Federal Data Protection Act.

Before every order, we will conduct a credit check. We obtain information about your payment history and credit worthiness from the company B+S Card Service GmbH, Loner Strafe 9, D-60528 Frankfurt/Main on the basis of mathematical and statistical methods with the use of your address details. We only use the result of the credit check to decide on whether we accept your order.

Please do not hesitate to contact us with any questions about the personal information that we store in relation to you. For details, please refer to the section "General information” of this data protection policy.

III. Use of a newsletter

When you sign up for our newsletter, you provide us with your e-mail address and optionally with other details. We use this information exclusively for sending you the newsletter. We will store the data you entered when you signed up for the newsletter until you unsubscribe from our newsletter again. You can unsubscribe at any time by using the link provided in the newsletter or by sending us a corresponding message. By unsubscribing, you object to the use of your e-mail address.

In addition, we will use your e-mail address obtained in connection with the sale of merchandise or a service exclusively for direct marketing in the form of our newsletter for our own merchandise or services, which are similar to the ones you ordered, unless you have objected to this use. You can object to the use of your e-mail address at any time without incurring any transfer costs other than those according to the base rate. You can object (and thus unsubscribe from our newsletter) with a corresponding message to our e-mail address (see "About us”).

IV. Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (Google"). Google Analytics employs so-called "cookies", text files which are stored on your computer and enable the analysis of your use of the website. The information about your use of this website generated by the cookie is normally transferred to a Google-operated server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within member states of the European Union or in other states that are party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google-operated server in the USA and shortened there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports about the website activities and to provide further services associated with the use of the website and the internet for the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be linked with any other data held by Google. You can prevent the storage of cookies with a corresponding setting in your browser software; however, please be advised that you may not be able to use all of the functions of this website fully if you chose this option. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available from the following link

Given the discussion about the use of data analysis tools with complete IP addresses, we would like to inform you that this website employs Google Analytics with the expansion "_anonymizeIp()" and that IP addresses are therefore only processed further in shortened format in order to rule out a direct connection to your person. Especially for browsers on mobile devices, please click this link to prevent the anonymised collection by Google Analytics within this website in the future with the storage of a so-called "opt-out cookie" in your browser.

V. Google AdWords Conversion Tracking

This website employs Google AdWords Conversion Tracking, a web analysis service of Google Inc. ("Google"). Google AdWords Conversion Tracking likewise uses "cookies", which are stored on your computer and enable the analysis of your use of the website. The information about your use of this website generated by the cookie is transferred to a server operated by Google in the USA and stored there. Google will use this information to analyse your use of the website, to compile reports about the website activities for the website operators and to render other services associated with the website and internet use. In addition, Google will transfer this information to third parties, where applicable, if this is required by law or if third parties are processing this data on behalf of Google. Under no circumstances will Google link the data with other data held by Google. You can prevent the use of cookies across-the-board by prohibiting the storage of cookies in your browser.


Google reCAPTCHA We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

ReCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an analysis is taking place.

Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its site from abusive automated crawling and spam.

For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: and